Two threads: monthly honest reviews from the live IT support business, and weekly notes mined from a real, shipped AI-assisted build. No "I make £1,000 a week" posts — the struggle is the credibility.
A real Working Diagnosis, done properly, at no cost, for one business — in exchange for the honest, public story of how it went. Read the full offer →
What ChatGPT/Claude/Gemini actually do, why agents beat chatbots, whether it's hype, and who's really qualified to advise you on it in 2026 — read this first if any of it feels like a mystery.
Try thisFree, copy-paste prompts — check a marketing email, spot buying signals in customer notes, clean up messy phone numbers, and more. Five minutes, no sign-up.
PhilosophyGarbage in, garbage out — a rule learned coding on a ZX81 in 1981, and the whole reason OptimisedLead exists. The career evidence behind the philosophy.
The monthly honest review — ad spend that failed, the channel that's showing early signs of life, and what changed this month.
Track B — what didn't workI built a chatbot for Markus IT Support. Users found it condescending, tried to break it, and trusted the business less. Here's why I pulled it.
Track A — build logMined from a real, shipped build history. Outcome and process level only — no names, no code.
Craft — AI spendThe practical, unglamorous craft of managing AI cost — cheap models for grunt work, premium models for decisions that matter.
Craft — how it worksWhat multi-model routing actually is, and how Hermes — the system I built myself — routes work across AI models with a human always signing off.
This hub grows weekly (mined build-log content) and monthly (the honest business review). Check back, or come back once you've read a piece that speaks to your own bottleneck.